Outdoor Brands
FIELD RAT
Field Rat is an outdoor lifestyle and wilderness brand built for those who thrive off the grid. The name reflects the same relentless spirit as a “gym rat” but for the wild ones. Designed for explorers, field guides, and everyday adventurers, Field Rat embodies resilience, resourcefulness, and respect for the outdoors.
We developed the brand identity and catchphrase “I’ve Made Due with Less,” capturing the heart of what it means to adapt, endure, and find strength in simplicity. Field Rat stands as a tribute to those who make the most out of what they have and always find a way forward.
Brownsville Kayaks
Brownsville Kayaks is a locally owned outdoor recreation company that celebrates the beauty and calm of South Texas waterways. Offering kayak rentals, guided tours, and family-friendly adventures, the brand encourages people to unplug, explore, and reconnect with nature.
We helped develop the brand identity and slogan “It’s Better on the Water,” capturing the freedom, balance, and perspective that come from spending time outdoors. Brownsville Kayaks embodies adventure at your own pace—because life truly is better on the water.
